In this installment of NTT i³’s Digital Business Transformation series, Srini Koushik and Dr. Rainer Mehl of NTT Data examine the unprecedented challenges and opportunities facing the global auto industry. As cultural and technology forces drive the industry’s transformation from analog to digital business, the opportunities for disruption are growing – both from within the auto industry and from new and often unexpected external threats. An always-on, always-connected world is making it critical for auto companies to re-examine the ways that they can deliver customer-defined value at every touch point along the value chain. This book details why and how auto companies need to embrace digital technologies as part of their core DNA.

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